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About #RAK

Building on the foundation of a viral, spontaneous act of positivity, Brent Lindeque, a young South African man turned the reckless drinking game #neknominaitons on it’s head, by using his nomination to instead, perform a random act of kindness. By giving a homeless man a $2 meal, and using the power of social media to “pay-it-forward” his nomination went viral and to date has been viewed over 780,000 times.

More importantly it spawned thousands of similar videos, reaching and physically improving millions of lives and in addition created 3 dedicated feeding schemes in Canada, the USA and Ireland that are still running today.

While the act of being charitable and doing good, is a natural one for most of us, it is often simply too difficult to fit into our daily work schedules. The beauty of the #RAK movement, is its’ genuine simplicity.

We all have the power to Change Everything by simply Changing One Thing. A small act of kindness can change your own daily reality, which is as simple as paying for someone’s coffee, or parting with a pair of old shoes you never wear.

#RAK collectively trended for more than 2 months in 2015 & reached over 90 million people.

#RAK Ideas

About Brent Lindeque

A personal crusader on a mission to empower through the power of positive thinking, Brent has achieved global recognition for this forward thinking approach, and has inspired a nation.

Brent unwittingly started a social media revolution in 2014 through his positive spin on #neknominations. The Random Acts of Kindness Nominations (#RAKnominations) that he started through his simple YouTube gesture spread around the world, touching hundreds and thousands of people, by saving lives and spawned numerous similar initiatives including the recent ALS Ice-Bucket Challenge.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a modern day family man, proud South African, Passionate Entrepreneur, Determined Dreamer & a Primal Optimist whose story and vision is as inspiring as he is.

Brent-Lindeque