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#RAK Initiative

We all want to do good but sometimes we might need a little push.

We all have the power to Change Everything by simply Changing One Thing. A small act of kindness can change your own daily reality, which is as simple as paying for someone’s coffee, or parting with a pair of old shoes you never wear.

 #RAK Encourages us to stick together as a nation and to share kindness with as many people as possible.

Welcome on board to #RAK

Share the Kindness, Spread the Love.


About #RAK

Building on the foundation of a viral, spontaneous act of positivity, Brent Lindeque, a young South African man turned the reckless drinking game #neknominaitons on it’s head, by using his nomination to instead, perform a random act of kindness. By giving a homeless man a $2 meal, and using the power of social media to “pay-it-forward” his nomination went viral and to date has been viewed over 780,000 times.

More importantly it spawned thousands of similar videos, reaching and physically improving millions of lives and in addition created 3 dedicated feeding schemes in Canada, the USA and Ireland that are still running today.

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People Positively Reached

#RAK – Join the Conversation

Childhood Cancer Survivor to do Titanium Triathlon for 31st Birthday for Charity -

You asked for it... here it is!

#theverybigcomedyquiz will be live with w special "Feel Good Edition". Join us on 3 Feb 2021 with our wonderful guest host @BrentLindeque from @GoodThingsGuy .

You don't want to miss this one!

@GoodThingsGuy Thank you @GoodThingsGuy for sharing many uplifting story throughout the last challenging year and especially for creating awareness and support for animal welfare organisations. May many people and businesses be inspired to support this important work.


It is a privilege for us to announce that 800 pieces of lion art submitted for the #800Lions campaign in 2020 are now displayed on billboards across SA 🇿🇦.

To zoom in and find your artwork on the billboard, visit


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Download pre-designed RAKnomination cards from our pack and use them to pay-it-forward, one random act of kindness at a time.